Recruiters try out Second Life p1 - Military Transition - Military Times EDGE

The federal government has been on the leading edge of recruiting potential employees in the virtual world known as Second Life, and state governments are following suit.

Agencies including the Department of Homeland Security, the National Oceanic and Atmospheric Administration and NASA have spaces in the virtual world, using the technology to target recruits from the millennial generation, born between 1980 and 1995.

“We have had fun explaining to state government what this project is and its potential,” said Jan Grecian, technology specialist with Missouri’s Information Technology Services Division. The division was the first government entity in the state to use Second Life and recognize its opportunity for recruitment. “We are not just playing around,” said Paul Wright, information technology director for the state’s Department of Elementary and Secondary Education. “We are conducting business.”