When an unlicensed contractor walked off with the money Julie Daniels paid him to remodel her kitchen, Daniels decided that what Pinellas County, Fla., really needed was better access to a reliable handyman service.
“I decided at that time that I was not going to allow someone else to be treated like I was,” Daniels said. So with a little experience on construction sites — between deployments and while working a full-time job in computer programming — Daniels, an active-duty Air Force veteran and Air Force Reserve retiree, studied for Florida’s 19-hour contractor’s exam. She passed the test the first time and bought a Handyman Matters franchise in July 2008.
Being a female veteran, Daniels has found, inspires confidence in customers wary of unscrupulous builders who are notorious for targeting Florida’s elderly population. Here’s what Daniels had to say about her mid-career change from IT professional to small business owner:
I took a prep course over four weekends, with classes all day on Saturdays and Sundays. The test was taken over two days. The first day was all business and accounting, testing you on how you keep your books. Day two was on contracting skills — nails, rebar, reading schematics and calculating concrete pours.
A contracting license isn’t required to become a Handyman Matters owner, but any repair work done in Pinellas County for more than $500 without a license is a first-degree misdemeanor and 12 months in jail.
A query on the Web site www.franchise.com sent back four companies, and I started doing research. I got federal disclosure documents and called people who owned territories. Handyman Matters wasn’t ridiculously priced, and the royalties were not extravagant. And the owners — they raved about the company.
Handyman Matters has a discount for vets. As a minority veteran, it came to a little under $30,000.
I’ve done a little work. I try not to do that, though. If you’re an owner who goes out there and does work, you have a tendency not to run the business.
I interview all the guys who work for me — one full-time and two part-time. Some people just want small jobs, such as repairing a toilet. Software tells us how long it should take to complete that type of work. Our larger jobs have been painting the exterior of a house, pressure-washing a lanai and fascia work around a roof that’s deteriorated.
Since we’re a franchise, there were already commercial accounts in place. I completed training on July 25, 2008, and started working July 28. I had a company call and book a job with me for two days after I got back.
It’s beginning to pick up. We were in the top five new Handyman Matters franchises for new growth in 2008. The last couple of months have been pretty good. I’m beginning to see the light.
Air Force Reserve retiree Julie Daniels opened a Handyman Matters franchise in Pinellas County, Fla.
Texas Army National Guard Lt. Col. Mary Hart manages civilian construction projects starting at the conceptual phase — between deployments, anyway.
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